By Alice Hartwell for THE GLOWCERY
We have some big news to announce here at The Glowcery: we’re popping up in Selfridges! This is pretty momentous for us and we can’t wait to give you all the deets to drop by, say hi, and stock up on your favourite glowceries.
A little history of Selfridges
Selfridges is an icon in British retail, with the first Oxford Street store opening its doors in 1909. Founded by Harry Gordon Selfridge, this luxury department store attracts thousands of global shoppers every year seeking high-end fashion, beauty food and more. The Selfridges phenomenon has spread across the country in past decades, with a total of 4 stores now dotted across the UK. Named Best Department Store in the World in 2018, Selfridges is a store that garners worldwide recognition, and it’s a pinch-me moment to know our glowceries will be officially for sale in its halls this November!
Joining forces for sustainability
One of the main reasons we jumped at the chance of selling our products in Selfridges this month is because we’ve always respected and recognised how much of a focus they put on sustainable beauty. With a vision to reinvent retail, Selfridges launched their sustainability strategy, Project Earth, in 2020, with a bold commitment to change the way customers shop and the way they do business. We share a common interest, with The Glowcery being built from a passion for vegan, cruelty-free and environmentally friendly skincare. This felt like the perfect fit and a way to champion sustainable skincare to an even wider audience.
Everything you need to know about our pop-up
The Glowcery has been selected to take part in the pop-up as part of A South London Makers Market. This means that we’re part of an incredible selection of indie brands being given their chance to shine within this major retailer.
You can download your free ticket to the four day pop up here. So come on down and support an incredible selection of independent, small brands this Christmas.
Where and when to find The Glowcery in Selfridges
We’ll be popping up in the Accessories Hall of Selfridges between Thursday 24th-Sunday 27th November 2022, fully stocked with glowceries to treat your skin to, or to get a head start on holiday shopping for your nearest and dearest. As well as our new Founder's Favourite gift set and our new merch a reusable large, canvas tote bag!
Find us at Selfridges Oxford Street, 400 Oxford Street, London, W1A 1AB using the Duke Street entrance for the closest access to the Accessories Hall. Our pop-up will be open for business between 10 am-10 pm, (11:30-6pm on Sunday) and we can’t wait to see you there!
It’s such an honour to be a part of this pop-up, so spread the news far and wide! And on the day please share all of your market purchases with us on socials by tagging @theglowceryshop. See you soon
Let the countdown begin!
*please note that as Selfridges pays VAT, they will deduct 20% from our RRP, and so to offset this, prices will include an additional 20%.