My Vision for beauty

I believe the future of beauty lies between the interconnection of beauty, health and wellness. Based on these values, at The Glowcery we intend
to develop three new holistic products that invigorate the senses smell, touch
and taste:

1. Aromatherapy Roller Trio – a base of cold-pressed jojoba and sunflower oils a set of three aromatherapy rollers that cater to different moods throughout the day.

a. Morning Matcha, an energising scent that will leave you feeling exhilarated as if you’ve just stepped out of a cold shower. Smells like pink grapefruit, peppermint ginger and lemon.

b. Press Reset a balancing scent that encourages you to be present and grounded. Combining uplifting floral notes over earthy wood notes, smells like Bergamot, Patchouli, Clary Sage and Geranium.

c. Still Waters a scent as calming as the sounds of gentle waves. Smells like Lavender, Ylang Ylang, Eucalyptus, Chamomile (Roman or German)

2. Adaptogen Moisturiser – A rich, intensely hydrating moisturiser featuring tremella, ashwagandha and reishi. These adaptogen mushrooms boost collagen production, calm inflammation and protect against environmental stressors. The moisturiser will also include ceramides to help strengthen and maintain a healthy skin barrier.

3. Skin Hydrator Supplements – A premium blend of Vitamin A (ingestible retinol), Vitamins B5 and B6, Probiotics, Turmeric, Zinc, Ceremonial Matcha enriched with vitamin C and patented, plant-based ingredient Astrion® which was formulated to support skin health by enhancing hydration, elasticity and overall appearance. Combining the hydrating powers of natural vitamins and minerals plus the potent antioxidants of matcha with the skin rejuvenating properties Astrion®, this blend not only boosts your energy and focus but also contributes to a healthy, hydrated and radiant glow.

"nature provides everything we need to look and feel healthy"

MARKET OPPORTUNITY VS PROBLEM & SOLUTION

  • I identified the skincare market as a space for transformation due to ongoing concerns with inauthenticity and misleading claims. My experience from burnout to embracing holistic living highlighted a gap for genuine, effective skincare solutions that align with natural principles. Consumers are increasingly seeking transparency and authenticity in their beauty products. The Glowcery addresses this need by offering high-quality, minimally processed skincare that reflects true natural integrity. Our focus on holistic well-being, authenticity and integrity meets the demand for trustworthy, eco-conscious products, positioning The Glowcery to fill a significant gap in the market.

  • With the rise in consumers becoming increasingly knowledgeable about skincare ingredients and skincare claims. The Glowcery helps
    to address the problem of inauthenticity and misleading claims prevalent in the skincare industry. Many products are marketed with false promises and dubious ‘clean’ ingredient claims, leaving consumers disillusioned. Our solution is to provide genuine, high-quality skincare products that are minimally processed, cold-pressed, and free from synthetic additives. By focusing on holistic well-being and natural integrity, we offer a transparent alternative that aligns with modern consumers' demand for authenticity and eco-consciousness. The Glowcery fills the gap for effective, trustworthy skincare that truly reflects our commitment to natural beauty and ingredient integrity.

brand & audience

  • The Glowcery is a brand that offers a unique skincare experience grounded in natural integrity and holistic well-being. Our product line features high-quality, minimally processed, cold-pressed ingredients free from synthetic additives and harsh chemicals. Inspired by my personal journey from burnout to embracing natural living, The Glowcery provides skincare solutions that prioritize authenticity and transparency. Our approach reflects a commitment to genuine care, offering consumers an eco-conscious alternative that aligns with their values. This brand not only addresses the need for effective skincare but also fosters a deeper connection to nature and personal resilience. We have initially launched into the topical skincare market, however, integral to our holistic approach we aim to branch into aligned sectors including the supplements and lifestyle sectors.
  • Our audience consists of health-conscious and eco-minded millennial women seeking authenticity in their skincare choices. They are often disillusioned by misleading product claims and are eager for transparency and integrity in beauty solutions. This community values holistic well-being and natural living, resonating with our commitment to minimally processed, cold-pressed ingredients. They are drawn to The Glowcery’s genuine approach and environmentally-friendly practices. By addressing their need for effective, trustworthy skincare, we foster a connection with those who prioritize both personal and planetary health, embracing a more authentic and sustainable beauty routine.

Why The Glowcery should win

  • The Glowcery deserves funding because it addresses a significant gap in the skincare market with a genuine commitment to authenticity and natural integrity. Our brand offers high-quality, minimally processed skincare products that align with modern consumers' demand for transparency and eco-consciousness. Born out of my personal journey from burnout to holistic living this experience has shaped our mission, ensuring that our products are not only effective but also reflect a deep commitment to well-being and sustainability. With a clear vision, proven market need, and a unique, values-driven approach, The Glowcery is well-positioned to make a meaningful impact and deliver exceptional value. Having built The Glowcery as a bootstrapped brand, we’ve already achieved significant milestones. Mentoring and funding will enable us to further our goals, unleash our creativity, and elevate The Glowcery to a world-leading brand.